What Is The Best Mass Texting Service In 2022?
Technology and business have always had a close relationship. As technology continues to evolve, so too will business strategies, internal communication, and marketing techniques. It’s virtually impossible for any business to survive unless it fully embraces and takes advantage of the latest technology.
Communication and spreading information used to be much more of a challenge in the old days. Marketing campaigns heavily relied on word of mouth and attempted to reach new customers via billboards, spam mail, and commercials. The same was true for internal communications within the company itself. Newsletters and memos would have to be created, copied, and spread all around the office in hopes that everyone would read them.
In the modern age, it’s become much more simple to communicate. You can easily communicate with your employees from the palm of your hand. By using mass texting, you’ll be able to quickly reach a huge number of your contacts.
There’s no time to waste in the Information Age. The faster that you can communicate important information, the better that it will be for your business. With a communication tool like the mobile phone, you can essentially communicate in real-time.
What Does Mass Texting Mean?
Mass texting goes by several names including bulk SMS services, mass messaging, and mass text messaging. Each of these different names refer to the same thing: sending a single text message to a large number of recipients.
The idea is to let you reach the maximum number of customers and employees within the shortest amount of time.
Mass texting is an easy way to automate sending out important information to anyone in your contact list. You’ll be able to send notifications including promotional material, mobile coupons, staff communication, status updates, schedule reminders, emergency updates, and more.
You can manually create new bulk text messages or can schedule them to send in advance.
Is There a Difference Between Group Texting and Mass Texting?
Depending on your age, you’re probably involved in at least one group text in your personal life. According to a 2018 poll, roughly 63 percent of adults in the United States use the group chat function of their preferred messaging app. That number likely increased in the years since thanks due to the coronavirus pandemic.
Group chats, group messages, and group texting all mean the same thing and operate in a very similar way to mass texting. You can send out a single SMS message to a specified group of people and each one of them can see it. The key difference is that if anyone replies to your message, then the entire group will be able to see their message as well.
Obviously, that could create a lot of problems if you are trying to send out mass texts regarding an upcoming promotion or employee event. That’s why it would be a better idea to use mass texting for these examples instead.
At first, a mass text will function in the same way as a large group text. You would send one message that is received by a large number of your contacts. However, a new text thread will be created anytime that someone replies that only involves you and the person who responded. You could maintain privacy and start a conversation with just the two of you.
Which Mass Texting Service Providers Are the Best?
Dialed
EZ Texting
SlickText
Having the ability to mass text will require software that isn’t free. However, it’s typically pretty cheap when you consider how much you’ll be able to get out of it.
Most mass texting services will allow you to use their software for a trial period. It might be a good idea to take advantage of these free trials so that you can compare them for yourself.
Here is a current list of the best mass text messaging services available:
Dialed
Dialed was developed by Ad Hoc Labs Incorporated and released on September 3rd, 2020. The driving force behind Dialed is to allow users to operate their business with their personal cell phone. In other words, the goal was to create a “macro tool for micro businesses”.
Using the Dialed app will provide you with more benefits than simply being able to mass text. You would choose a second phone number that would function as your business number and help keep your current number private. From that point, all you would have to do is import your contact list, segment them however you wanted, and send out mass texts as you desire.
You can download Dialed here and start your free seven-day trial. After the trial has ended, you can either buy a monthly subscription for $9.99 or an annual subscription for $89.99.
EZ Texting
EZ Texting has been around since 2006 so it’s accumulated a fairly large swatch of subscribers. The goal of EZ Texting is right there in the company name as it wants to make text based marketing as easy as possible.
There are a few interesting features that come with an EZ Texting subscription. You’ll have access to a variety of text messaging services including forwarding, polls, reminders, and drip campaigns.
You’ll also have the opportunity to create keywords and shortcodes that can be used to reach new customers. When the customer texts the keyword to the shortcode, they’ll automatically become a subscriber to your mass SMS text chains.
There are four different plans available with EZ Texting and each of them come with varying limitations and caps:
The Value Plan ranges from $19 to $24 each month for one user, one keyword, and one textable number.
The Essentials Plan ranges from $29 to $36 each month for two users, three keywords, and two textable numbers.
The Premium Plan ranges from $49 to $61 each month for three users, six keywords, and three textable numbers.
The Custom Plan ranges from $299 to $374 each month for a custom number of users, unlimited keywords, and a custom number of textable numbers.
SlickText
SlickText was originally founded back in 2012 in response to the poor marketing tools of the time. In the decade since, it’s grown into one of the largest mass texting platforms for businesses.
The key advantage of SlickText is that its interface is specifically designed to help users that have no previous text message marketing experience.
The website also offers several programs and instructional guides that can properly educate users on how to create the most effective marketing campaign possible.
SlickText includes several excellent text messaging features including surveys, birthday texts, drip campaigns, auto responses, and text-to-win contests.
SlickText offers a 14 days free trial that includes 50 text messages. After these two weeks have expired, you would need to decide which SlickText plan works for you:
The Basic Plan costs $29 a month, includes 500 monthly texts, and the use of two keywords.
The Step Up Plan costs $49 a month, includes 1,000 monthly texts, and the use of four keywords.
The Lil Bro Plan costs $79 a month, includes 2,000 monthly texts, and the use of six keywords.
The Big Bro Plan costs $139 a month, includes 3,600 monthly texts, and the use of eight keywords.
The Boss Plan costs $189 a month, includes 5,000 monthly texts, and the use of 14 keywords.
The Albatross Plan costs $350 a month, includes 10,000 monthly texts, and the use of 16 keywords.
The Whale Plan costs $750 a month, includes 25,000 monthly texts, and the use of 20 keywords.
The Monstro Plan costs $1,250 a month, includes 50,000 monthly texts, and the use of 30 keywords.
Choose a Plan That’s Suited to Your Needs
The three examples listed above are only a few of the marketing platforms available for mass texting services. You’ll need to do extensive research on which platform offers you the right options that meet your specific needs. There are many options, from the more known ones such as EZ Texting and, Trumpia, and SimpleTexting. Of course, if you want the best, go with Dialed.
Sources:
5 Reasons Every Business Should Use Mass Text Messaging For Their Brand Promotion | Tech Times
Text Message Marketing Plans & Pricing | SlickText
Chart: US Millennials Love to Group Chat | Statista
What is Mass Text Messaging and Why You Need it for Your Business | Talk Business
The Impact of Technological Change on Business Activity | Small Business Chron