Internal Communication: Interact Like Professionals
For any business to succeed, communication with clients and customers is one of the most important elements. But something that might be even more important is communication within a company or organization. In fact, a survey of 400 companies revealed an average loss of $62.4 million per year because of poor communication.
Internal communication refers to the methods and effectiveness of company interaction or communication. Not only can proper communication improve your business’ productivity, but it can also make your workplace more efficient and energetic.
Here’s how to maximize internal communication to interact like professionals.
Why Internal Communications Matters
Internal communication within a business can drastically improve collaboration and enhance productivity. However, it can do so much more than that.
For one, it boosts company morale, which maximizes company culture and makes your workplace a better place to be. This allows employees to have more motivation to do their best and fosters friendships among the occupational community.
Additionally, effective internal communication inside of a company will equate to improved metrics outside. Effective interaction among employees can keep a business organized and fluid, allowing customers to gain more respect for a business and enhance customer retention
Internal Communications Goals
While the goal of enhanced internal communication is mainly related to improving productivity, it should also be used to improve employee experience among team members. Here are some clear-cut milestones that your company’s communications strategy should strive for.
Boosts Employee Engagement and Productivity
When employees can better communicate with one another, both face-to-face and electronically, they are more inclined to work better.
This is because messages are less likely to get lost in an inbox and because team members will be more willing to do their best work when they can feel the tangibility of community at a company.
Promotes the Supply of Information
Modern technology allows us to communicate in ways that were once unthinkable. Apps like Slack, G-mail, and Zoom have opened the doors to make sending information to the right person easier.
A good communication plan ensures that employees send and receive the information they need without being overloaded. Apps like Dialed can help to reduce information overload by letting you auto-reply to text messages with key business details. Additionally, delegating tasks throughout a team can reduce overload among each individual.
Improves Employee Experience
When employees are happy, they are 13% more productive. But on top of that, they have a better chance of remaining at a company for longer periods of time. This can reduce the stress associated with new hires while also helping to foster a long-living community.
Sharing Goals and Objectives
Setting out clear goals and endpoints can give a team of workers something to focus on. A clear roadmap helps a company strategize and work towards a common reference point, promoting decision-making confidence.
Additionally, achieving a goal comes with major satisfaction, which can help to boost company morale.
Provides Focus Points
When communication is clear, it also makes it easier for employees to prioritize or distribute their efforts. It helps employees become aware of deadlines to ensure their individual task is completed to help contribute to the bigger picture.
Focus points are the central aspects of a business that dictates the direction that a business goes.
Drives Action
Driving thoughtful communication within a company fosters external action. Effectively communicating to your customers from within, with methods appealing to your target audience, can make your business more successful in the long run.
Brings People Together in Difficult Situations
Times of crisis or hardship is inevitable in any business, but proper internal communication can reduce stress and help everyone stay on the right track, even in tough circumstances.
Allows for Change
Having good internal communication lets your company strive for adaptability and flexibility. Technology is constantly changing, and having a good baseline communication tool can allow your business to work well despite changing situations.
Crosses Borders
With work from home becoming the new normal, many employees might be working in different time zones. Having a good internal communication strategy can ensure that everyone stays on top of deadlines, even if certain individuals are across the globe.
Promotes the Brand
If your employees are proud to work in your company, they’ll be more excited about telling their friends and family about it.
Employees are walking business cards in many ways, and positive internal communication will externally strengthen an organization’s reputability.
How To Use Internal Communications
There are many ways that internal communication can be built up from within:
Analyze the company’s current organizational situation and see how it can be improved.
Define goals and objectives.
Specify communication channels, such as Slack, Google Teams, or Microsoft Suite.
Identify your audience and adapt communication styles accordingly.
Real World Examples
There are certain things in a business that impede the ability to communicate properly. Things like useless spam or robocalls can clog up inboxes, keeping track of valued customers can use up a lot of headspaces, and trying to send out promotional messages can become confusing for multiple team members.
Finding a way to use technology to alleviate some of these tasks will improve productivity and rapport among a workplace’s community. For instance, using an app like Dialed will let your employees send out SMS messages to all customers at once (or a specific group).
The app also blocks spam calls so that your business line stays clear, and you can stay focused on only the important calls or texts.
Conclusion
Internal communication is the practice of providing clear correspondence between the members of an organization. Not only does internal communication make your business seem more professional, but it increases employee morale and drives external action. It’s one of the most important assets that a company can possess.
Visit Dialed today to learn more about using the app in your professional setting.
Sources:
The Cost of Poor Communications | SHRM
Happy workers are 13% more productive | University of Oxford
The Importance of Morale on Your Team | Southern Oregon University
