Best Marketing Tools of 2021

Nov 15

Starting a business is the easy part. The tough part comes when you need to market yourself to the masses.

Studies have found that companies need to use a mix of advertising models to build their customer base. For example, a customer who has already viewed your targeted banner ads online is six times more likely to see your ad again. However, you’ll need novel digital ads to expose first-time customers to your products.

You can grow your business with some handy tools already at your disposal. Here are some of the best marketing apps and software to help make your life easier.

What Do Marketing Tools Do?

Years ago, the only way to market yourself or your business was through physical advertising on billboards or in newspapers. While billboards remain one of the most effective tools to build brands and increase revenue, they are expensive and often inaccessible.

In the digital age, it’s easier to boost engagement on social media or other internet applications. There are plenty of tools that can help increase the number of visitors to your business online and in person.

The 7 Best Marketing Tools For Marketers

It’s tough to build your customer base alone, so there’s nothing wrong with getting a little help. These apps and tools can make all the difference.

Social Media Marketing Tools

Social media platforms like Twitter, Facebook, and Instagram are the future of marketing. We probably don’t need to tell you the importance of a solid social media presence for your business. On average, people spend 144 minutes on social media each day. That’s over two hours when your business has the chance to make an impact.

Visual content tends to be more engaging than written text. One valuable tool to help you craft entertaining short videos is Biteable. It has free templates and music to quickly create studio-quality videos and boost clicks on your company’s social media posts.

HootSuite consolidates your company’s social accounts under one simple dashboard if your social media accounts are getting too hard to juggle. It’s a great management tool that aids collaboration across team members and provides the ability to see all of your comments and interactions in one place.

Email Marketing Tools

Email remains one of the most valuable digital communication methods. Sending new or existing customers email offers is a great way to get more people in the door.

Sending promotional materials or kickback messages are great ways to show your customers you care about their business, which can help create return customers.

Dialed is a free micro tool that lets you automatically send broadcast messages to all of your customers at once or to a specific group. You can also auto-reply to texts, mark your VIP customers, and much more.

Finally, Dialed can help block spam from unimportant callers so you can focus on real customers. You also need to make sure your promotional messages are visually appealing. The sender is a free application that lets you make stunning newsletters without requiring HTML knowledge.

Just choose a premade template and customize however you like.

SEO (Search Engine Optimization) Tools

SEO, or search engine optimization, improves the quality and quantity of website traffic from search engines. With billions of Google searches being made every day, optimizing your website to get more clicks is essential.

Google Analytics is a free tool that lets you measure and analyze data concerning your website. It can show you specific insights and information to help you understand your site’s performance. Plus, they can work with advertisers and publishers to help this info lead to better business results.

KWFinder is another easy-to-use tool that helps you find keywords with high levels of internet traffic. Incorporating important keywords onto your site boosts its chances of appearing on the first page of Google.

Conversion Optimization Tools

It’s one thing to increase your website traffic, but it’s another to increase your paying customers. Conversion tools can help make this a reality.

Lucky Orange is a tool that lets you pinpoint user behavior on your site so you can clearly see where users are clicking, moving their mouse, and more. Understanding customer intention can help you create an updated site that increases purchases.

Sniply adds a call to action button at the bottom of any page you share on social media. If someone clicks the link, they are taken directly to your website, increasing their chances of becoming a paying customer.

Lead Enrichment Tools

Knowing about your company’s data and analytics is essential when planning for the future. A lead enrichment tool can make this daunting task pretty simple.

FullContact helps you do a deep dive on your customers so you can use data points to understand your consumer base. This function can help you efficiently shape future content.

Another option is Clearbit, which can extract lead information from social media sites to give your customers an all-around picture.

Landing Page and Lead Capture Tools

A landing page is designed to source personal information from your customers, like their names or email addresses. This information helps you build a relationship with your customers to enhance the chances of repeat purchases.

Mailchimp is a popular tool for creating lead capture pages because of its easy-to-use and stylish templates.

Carrd is another respected name for online marketers looking to make stunning landing pages without necessitating a graphic design background. Their templates are eye-catching and easily customizable to fit your site’s needs.

Graphic Creation Tools

Making eye-catching graphics can make customers want to click around your site for longer. Plus, these graphics can catch a new customer’s attention with ease.

Canva is one of the best free graphic creation tools for customizing free templates or drafting pieces with its easy-to-use software. From posters to logo design, Canva can help you look like a graphic design pro.

If you really want to impress your base, the Adobe creative suite is the best way to make professional-quality graphics. Adobe Illustrator and Adobe InDesign are both industry standards.

Digital Marketing Tools FAQs

While these tools can bring new traffic to your site, it’s normal to have some questions about how to best use them. Let’s try to answer your burning queries.

Are Marketing Tools Expensive?

While top-quality tools for your business can rack up a hefty price tag, there are many free options. For example, some of the tools on this list, like Dialed, Canva, and Google Analytics, are entirely free or have free options.

Are Marketing Tools Effective?

While results will differ for everyone, marketing is one of the most important ways to retain and obtain customers. None of these tools would exist if they weren’t helpful, so they’re worth a try—especially if you can use some of them for free.